Organic Market is Still Thriving

April 21, 2010

Earlier in the month I visited Natural & Organic Products Europe at Olympia.  The show was buzzing and I spent the day sampling delicious food, finding out about natural health products for women and seeing a vast array of natural and organic beauty companies.  It was great to meet and talk with so many like-minded people.  It also confirmed the choice of the Miessence organic beauty range which I recommend to my clients.

The Soil Association also chose the exhibition to launch their Organic Market Report for 2010.  The conclusions were more encouraging than you might expect in the current economic climate. 

However, despite the near 13% decline in organic sales, organic milk and baby food resisted the downward trend – their sales increased by 1% and 20.8% respectively. Sales of organic health and beauty products continued their rapid growth, increasing by a third to £36 million. The area of organic farmland increased by 9% on the previous year, up to 4.3% of agricultural land. While the rate of conversion to organic farming is slowing, the area of organic land will continue to increase for the foreseeable future. This report points out that organic products continue to attract shoppers from across the social spectrum, with groups that include manual and casual workers, pensioners, students and people on benefits accounting for 33% of spend.

To read the more and dowload the report go to http://www.soilassociation.org/News/NewsItem/tabid/91/smid/463/ArticleID/350/reftab/57/t/Organic-market-set-to-return-to-growth/Default.aspx

I am delighted that so many people have chosen to stick with their principles and see health as something which should not be compromised by price.  This is always the last area I cut back on as I know from personal experience how important it is to have your health.

Nikki Mattei